Moving momentum towards a progressive future.
Here we are!
A small concept store in a neighbourhood street of Bondi. We are dying to welcome you into experience, try and explore our selection of skincare + beauty products. We want to get to know you, hear your stories, hear your journey in your own skin (and in your own words). To share with you our selection, filled to the brim, of our single-ingredient Foile Classics plus all of your favourite buys from our Foile Friends.
We want to share Foile with you, our vision, our why, and begin to build our family on the principles of individuality, acceptance and interconnectedness, now more than ever. We want Foile to feel familiar so you always enter as friends and neighbours.
We are home to refillable skincare & beauty products. We want you to be a part of a new chapter of the beauty industry; to transform how products are bought, experienced and replenished. We want to shift the industry to where products and packaging come full circle.
Founded by two modern women wanting to re-imagine the beauty cabinet; not a new beauty product, but a way of consuming it. We are here to challenge current methods/processes/ideologies and imagine new ones. We are here to learn, as a brand and collectively.
We have a long way to go in every area - where we lack, we make up in courage to keep trying, challenging ourselves and our team to make evolving conscious decisions so you can access skincare in a way that makes you feel good. We ask questions and we encourage you to ask us the same. We need you to hold us accountable. If there’s answers you seek, the door is open at Foile. This inquiry is imperative to moving forward as conscious consumers.
Foile is experienced at our store in Bondi, Sydney. The store is a safe space to immerse, play and experiment with skincare. We proudly support the LGBTIQ+ community, you are Welcome Here. All colours, ethnicities, religions and people, are welcome here. Our staff are well-versed and focused on hearing your story. Conversations surround listening and identifying skin types & needs, current routines, as well as educating you on the brands and products we carry. We are reforming the experience to centre around you the individual and empowering you to connect with a place, product and your own skin.
Thank you for being here,
Su, Alex & the team at Foile.